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Branding in 2021- How COVID-19 Influences Digital Marketing

COVID-19 pandemic has transformed the face of the digital industry. Brands, which once feared to get online due to the advance techniques involved, are now shifting rapidly to keep their business rolling. Where big giants like Twitter and Google have already mapped out their work from home policies, many small scale brands are struggling to stay in the limelight with their improvised branding strategies. Now is the time to Go Digital! When planning to kick off your business during the global crises you need to learn how to make use of digital tools and techniques. Connecting with your workforce remotely is just one side of the coin. In 2021, you need to take a look at the bigger picture. You need to ponder on the giants of technology-the Internet of Thing, Artificial Intelligence, Big Data, Machine Learning and Augmented Reality. All of these highly advanced technological components will become the saviour for your business. They will not only help you to sustain your progress but envisage bigger productivity as well. Whether you run a clothing line or have a retail store, opt for digital assistance. The wave of COVID-19 is not just a temporary phase. It is a depiction of a massive transformation. It’s not only limited to people covering their faces in public, it influences thinking, decision making and approaches of every individual along with businesses. So, no matter what your business nature is plan out things in the digital outlook and reap multiple folds on your investments. Moreover, a special edition report presented by Christine Moorman, founder of CMO survey showed that 62% of markers have doubled their marketing activities since the pandemic. It shows the acuity of all those marketers who are pacing up with the changing dynamics of the branding world to generate noticeable outcomes. So, if you are still waiting for the pre-COVID phase to return, now is the time to re-evaluate your stance.

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